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Roz Alford, Principal

ROZ L. ALFORD received a Bachelor of Science from the Johann Wolfgang von Goethe Institute in Frankfurt, Germany and the University of Chicago. In 1989, Roz founded and is now co-principal of ASAP Solutions Group, LLC. Roz's primary focus at ASAP is to work closely with Nancy Williams, co-principal, to execute marketing and sales strategies by providing operations leadership and process implementation. Working closely with the ASAP team, Roz ensures processes and procedures are executed above and beyond set goals. Her visionary approach and extensive industry experience have complimented and supported the ASAP team since inception. As part of her broad responsibilities at ASAP, Roz works closely with clients to guarantee superior contract fulfillment. These efforts have significantly contributed to ASAP's 2010 sales revenue of $73,700,000. Roz's industry insight and business savvy have enabled ASAP to grow in a volatile economy.

In March 2011, Roz was appointed by the President to the National Women's Business Council for a three-year term. The NWBC is a bi-partisan federal advisory council created to serve as an independent source of advice and policy recommendations to the President, Congress and the U.S. Small Business Administration on economic issues of importance to women business owners. In addition, the Women Presidents' Organization (WPO) elected Roz Alford to the Executive Board as Secretary. Roz actively participates in mentoring and teaching programs for Women Business Owners (WBO) throughout the nation. Recently she completed a year-long program with Seton Hill University to provide support, education and mentoring to an assigned WBO in an effort to promote women in business. Roz is also an active member of the Women's Leadership Board at Kennedy School of Government.

In addition to her multiple business memberships, Roz is very community minded and promotes philanthropic endeavors throughout ASAP. To date, Roz is active in the Alexis de Tocqueville Society, which is an affiliate of United Way. She was instrumental in setting up a program with the Partnership Against Domestic Violence to provide opportunities for battered women. Roz also supports the American Cancer Society and various local charities and fundraising efforts.


  • NWBC (National Women's Business Council)
  • Georgia National Partner - Women Impacting
    Public Policy (WIPP)
  • Women's President's Organization
    (WPO - Chapter, Platinum and Zenith)
  • Greater Women's Business Council (GWBC)
  • Women's Business Enterprise National Council
  • C200
  • Tiffany Circle
  • American Red Cross